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Where to sell handmade goods? Hint: go with easy & effective!

close up photo of watercolor palette

Do you have an entrepreneurial spirit and a creative passion? Then selling handmade goods might just be for you! But where to sell them? There are so many platforms and options, it can be overwhelming. I’ve tried 4 options: Amazon, Etsy, a custom website, and a craft show. Some are much easier, some are much more effective. Here’s what I learned.

Amazon Handmade

Amazon sounds great right? Everyone shops there so it must be a great place to sell. Now that they have a handmade sellers option maybe you’re thinking that’s the place to go big with your handmade goods? Well… maybe or maybe not. Here are a few things to think about…

  • First, it is a major gigantic huge hassle to get started. Not sure why it needs to be so hard, but it is. Maybe Amazon just wants to weed people out. I don’t know but there are a ton of hoops to jump through just to start selling.
  • Adding new products is also a hassle. Amazon’s photography requirements are almost impossible to meet without a pro photo shoot. And their user interface is cumbersome, especially on mobile.
  • Oddly I have not had great sales on Amazon. To be fair I did not spend a ton of time trying to figure out their search engine. And since adding products is difficult I don’t have many nor do I maintain them well. But relative to my success on Etsy, Amazon has been dismal.
  • Reviewers can be harsh. They seem to think they are talking to a giant corporation rather than a person who made the thing.
  • Theoretically they charge a monthly fee, though they’ve waived it 3 years in a row.
  • People don’t really think abut looking Amazon for lovely handmade things. They have more of a mass-produced reputation.

Rating: Neither easy nor effective! All in all, in case you can’t tell, Amazon Handmade is my least favorite option.

Etsy

Ahhh, I do love Etsy. It’s been a wonderful experience for me. Here’s why I love it.

selling handmade goods on Etsy
  • Signing up and setting up your shop is super simple. You can literally do it in an hour or so.
  • Adding new products and managing inventory is easy, even from your phone.
  • They have a massive following of people looking for handmade things.
  • Reviewers realize that you are a real person and thus you occasionally make a mistake. Most know that if they contact you, you will fix it.
  • It’s almost no risk since listings only cost 20 cents to post
  • Its easy to share to social media and there is a big support community
  • Rating: Two thumbs up, Etsy is both easy and effective!
woman in yellow turtleneck sweater smiling, two thumbs up
Photo by Andrea Piacquadio on Pexels.com

Your own website

There’s a lot to unpack here. A custom website is something you may want but should you do it? And if so, when? Consider this…

selling handmade goods on sweepofsand.com
  • If you have good technical skills you can build your own website. But expect it to take a lot of time to get it right, even if you use templates.
  • If you have to pay someone to build, and likely maintain your website, it can be very pricey. Think about if, and when, this is right for you based on your business.
  • You will need to pay for the domain and the hosting as well as a fee per sale to accept credit cards. Still its probably much lower cost than other platforms if you build it yourself.
  • Creating the website is actually the easy part. Unless you are an expert in SEO you will get no traffic to your site. Don’t know what SEO is? Well if you have to ask…
  • You still have to drive traffic to your site. Etsy gets millions of visitors for you. No one but you is going to do that for your own website. Think social media marketing, influencers, advertising, and yes more SEO. If that’s not your thing maybe your own website is not for you.
  • On the plus side, you can express your branding better own your own website than a sales platform, and you have a lot more flexibility in what you sell. Plus it’s just plan fun.
  • Rating: Not easy to make it effective but it is super fun!

Craft Shows and Festivals

I don’t have much experience here, which is because it was not a good fit for me. I did one Craft Show so your experience will no doubt differ but here’s what I learned.

  • You have to make tons of inventory in advance. If you usually make things to order this will be a time and money suck.
  • You may need to spend time and money designing and setting up your booth plus signage. Note I went overboard on this!
  • Many crafters do these shows more for fun and/or to make connections than to make money. The ones I spoke to were happy if their sales covered the booth fee. What??
  • If you enjoy people-time this may be much more suitable for you than online sales
  • It is a pretty big time commitment. From prep to setup to long days at the show. Think about how much you can expect to make per hour, net of booth fees.
  • Rating: Neither easy nor effective, compared to online sales, but some people might like it anyway.
selling handmade goods - Takoma park folk festival
My first event – Takoma park folk festival

The bottom line for handmade goods

Overall, for many people Etsy or craft shows are a good place to start selling handmade goods. Craft shows are great if you crave human interaction, have lots of free weekends, and ready-made inventory. Etsy is great if you are more comfortable with technology and social media and prefer making products to order. Having your own website should be a longer-term goal if it makes financial sense for your business.

Share your own questions and experiences in the comments, we’d love to hear from you!


Sweep of Sand provides home decor with a fresh flair. Products are available onĀ Sweepofsand.com and Society6.com/sweepofsand. NOT at craft shows and no longer on Amazon.

Follow us on Instagram or Facebook.

sweep of sand art and decor
surf city, nc ~ fenwick island, de ~ bethesda, md

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How to Stand Out and Start Actually Selling on Etsy

Why are millions of people selling on Etsy? And how can you stand out amongst them? 

Many people start selling on Etsy for the obvious reason, to make money. But lots of sellers, like me, do it to fulfill themselves. Thereā€™s no risk and you can satisfy both your creative and entrepreneurial yearnings while at the same time doing something totally different than your day job. Youā€™ve got nothing to lose so why not give it a go? Some people go all in and quit their jobs. I rather like having a nice paycheck so I dabble in my shop as time permits.  

I started my Etsy shop when space opened up in my life. Although I had no products developed nor any particularly artsy skills I jumped in with both feet. My shop has been more successful than I ever hoped with over 300 sales in my first year. Yet I know people with amazing artistic talent who havenā€™t sold a thing on Etsy. Why? Here are some keys to Etsy success. Spoiler alert, it’s only a little about the product.

Create your brand to stay on their minds. Your brand is how your customers see you and how you make them feel. Your products, logo, marketing, photos, packaging, fonts, and content should be created with your brand in mind. Before I even knew what products I wanted to offer I knew I wanted them to have a fresh coastal vibe.  Be careful that your photography reflects your brand. Crop images, adjust lighting, make sure the background is clean.

Build up your social media platforms to bring in visitors.

The great thing about Etsy is it gets tons of traffic. The bad thing is that there are those other millions sellers youā€™re competing with.  Online product marketing is all about social media. Developing a social media following is a must to drive traffic to your products. If you are a part-timer you can’t spend time on every platform so figure out which ones are best for you. I focus my engagement time on Twitter and Instagram. Instagram is great for establishing  branding. Twitter is easy to get lots of followers and visibility. My sales grew noticeably once I got a few thousand twitter followers. I also post on Pinterest and Facebook occasionally.

Diversify your products to improve your odds. While it is important to have focus it is also important to have diversity to get started. Having more items gives you more tags and attributes and hence more ways to be found, Plus it lets you adapt to changing trends, and try out new products.  With handmade platforms like Etsy you can make products to order so you can offer a lot of different products without high inventory costs.

Learn about SEO to rise above.  Research and keep up with Etsyā€™s search algorithms, as well as Google’s.  If your products aren’t in the top of the results no one will even see our products yet alone buy them so a little research will help a lot. Use tools like Ad Words to identify strong tags. But don’t obsess on stats until youā€™ve established yourself.

Get sales to get sales. Seriously. People donā€™t want to buy from a seller with no sales. Catch 22? Yes. So youā€™ll need a strategy to get those first sales and reviews. My strategy was to start out offering low prices, unique products, and over the top customer service until I had a few sales under my belt. Many sellers offer specials, buy ads, or even sell face to face through Etsy.  In addition to giving you creds, products with sales briefly land higher in search results, leading to more sales This leads to an odd phenomena where one item sells like crazy for a while then something else takes over. 

Having an Etsy shop is like having a mini business. If you only focus on production you will quickly find yourself drowning in product. Spend some time on marketing and the sales will come.

My shop keeps me busier than I had planned but every sale still puts a smile on my face.  Time spent creating is pure joy for my soul. And when I think about the fact that people all over the world have things that I created in their homes?  Well thatā€™s just plain crazy.

Thanks Etsy. 

Sweep of Sand provides home decor with a fresh coastal flair. Our products are available on Etsy and at Sweepofsand.com.

Follow us on Instagram, Twitter, or Facebook.

sweep of sand, coastal home decor
surf city, nc & bethesda, md

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9 easy DIY projects to turn driftwood into coastal decor

Adding driftwood touches can be an easy and inexpensive (or even free) way to give your home a coastal cottage vibe. Driftwood artists creat

driftwood wall art by Sweep of Sand
driftwood wall art by Sweep of Sand

e everything from jewelry to furniture using these beach finds, but you can also make a statement with very simple techniques. I’ve collected piles of the treasure from Annapolis, Maryland and other happy places for my home and my shop. You can find interesting pieces on riverbanks and ocean beaches, especially where the shoreline curves to allow accumulation. The hard part is just not taking everything you find home!

Once you gather your treasure you will need to do just a little prep and then you are ready to create. Follow these easy steps to turn a raw treasure into a beautiful piece for your home.

Prepping Driftwood

driftwood cleaning tools
Dremel tool, paint can opener, sandpaper

  • Spritz. First give it a good hosing off. Don’t be tempted to use a power washer as this will raise the grain too much and remove that lovely patina from the sea.
  • De-crud. Remove any remaining mud, bark, decay, critters. As perfect as driftwood appears in shops it often does not land on the beach quite that way. There may be small pieces of bark attached, a bit of decay, even some prior residents. After trying many different tools I found the best tool for this is actually a paint can opener. The little hook on the end is great for reaching into all the nooks and crannies.
  • Smooth. Sometimes a piece is almost perfect but might have a small jagged edge. You can fix this! I used to do this with sandpaper and a lot of elbow grease until I was introduced to the wonders of a Dremel tool. The sanding wheel makes the job super easy. It does create a huge mess so make sure to do this step outdoors. I like to leave the shape as natural as possible so use the tool with a light touch and sparingly.
  • Sand.Ā Lightly sweep over the piece with fine sandpaper to remove splinters or rough spots. I use waterproof sandpaper because by this point my driftwood is always wet. You can get a pack at the dollar store.
  • Scrub. The scrubby side of a sponge gives a final polish and cleans off any stuck dirt.
  • Sanitize. Especially if your piece is from the river you need to make sure it is bacteria free. There are lots of ways to do this, depending on the size and planned use. An easy way is to soak the piece in a bleach solution. Do some tests to get the look you like as the bleach will lighten the wood if you use a lot or leave it in for long. I like a lighter look so I use about a cup of bleach and soak it for several hours in the laundry room sink, filing the rest with water. For larger pieces try the bathtub or wheelbarrow. If you are planning to use the piece for an aquarium you will need to use a different technique which is a bit more cumbersome.Ā TIP:Ā  to keep the driftwood submerged lay a wire rack, such as a baking rack, over the wood and use large rocks or other heavy items to hold it down
  • Sun until done! Lay your pieces out in direct sunlight for at least 2 days, flipping once. This both expedites the drying time and lightens the wood a bit. If you happen to have a puppy you will need to watch your driftwood closely, I’ve lost many perfect pieces to my pooch.

Turning Driftwood into Decor

driftwood jewelry display
driftwood jewelry hanger by Sweep of Sand

So now that your beautiful piece of driftwood is ready what to do with it? Occasionally a piece is so exquisite that you should do nothing. It is a work of art by Mother Nature and ready to make a statement in your home. But there are lots of easy DIY projects to transform those treasures too.Ā  Here are some really simple things you can make with your driftwood.

Beach wooden sign
Beach driftwood sign by Sweep of Sand

    1. Jewelry hanger. If you follow my shop you know I make A LOT of these. The first one I made was for myself because my necklaces were forever tangled and I wanted something with a ton of hooks that wouldn’t take any tabletop space. To make one just tie twine or leather cord for hanging on each and and screw-in cup hooks. Voila. I sometimes paint on designs or color.Ā TIP: add the hanging twine to determine how it hangs before you add the hooks. You may need to adjust he knots to change which part of the piece displays.
    2. Rustic painting. I often paint seascapes or boho designs. Not such a great artist? No worries! Try sanding over the image after the paint dries to give the piece the look of something that washed up on the shore and was once a lovely painting.
    3. Sconce. If you have a hollow piece lucky you! Get some battery-operated LED string lights and either wrap or insert them, depending on the size of the hollow. This can make a great sconce. I once sold a fabulous hollow piece with lights and the buyer asked if I could make another. If only!
    4. driftwood keychain
      driftwood key chain by Sweep of Sand

      Wall art. Just hang it. You can do this either by tying the ends with twine or by drilling holes. Vegan suede cord works great as it has some stretch and comes in great colors.

    5. Beach sign. If you have a piece that is reclaimed wood (some sort of lumber that ended up as driftwood) with a flat side you can add lettering to make beachy signs like “To the Sea…” . Use stencils or go freehand.
    6. Centerpiece. Be creative! Add candles or flowers depending on your party theme. Or you can join multiple similarly colored pieces together with twine.
    7. Holiday ornaments. Add some color, a mini painting, sugar glitter, or other bobbles. To hang drill a small hole on the top and add an eye screw hook. Use yarn or twine for hanging.

      driftwood fireplace
      driftwood firewood
    8. Floating key chain. If you got this far you already know how well driftwood floats. This makes it perfect for beach cottage keys. Again pre-drill a small hole on top and use an eye screw hook. I like to add some beachy colored paint and distress it for a chippy-paint look.Ā  Add whatever beads and bobbles you like and attach to a key ring chain. When you’re done hang it from your key rack.
    9. Firewood.Ā  Seriously!Ā I once put a pile of driftwood in the fireplace just as a temporary storage solution.Ā  So cute! I absolutely love it and keep it there always.Ā  Just make sure your family knows not to light a match!

Driftwood Sails cottage art
cottage art by Driftwood Sails

If this sounds like too much there are many incredible driftwood artistĀ on Etsy.Ā  One of my absolute favorites is Driftwood Sails Toni makes the most adorable mini cottages with amazing details like tiny ladders to the sea. Perfect for your cottage. She will even make custom pieces.

If you like a dramatic piece I am in love with the fantastic furniture and candelabra creations of Drifting Concepts. Their work seems to defy gravity!

Candelabra by Drifting Concepts
candelabra by Drifting Concepts

Having natural elements like driftwood in your home can bring a beautiful sense of calm to your decor.Ā  They also make great conversation pieces, whether you do-it-yourself or purchase your piece.Ā It all starts with a walk on the beach. Don’t blame me if you become obsessed.

Follow us for more DIY tips on adding cottage charm to your home or shop our store for items made just for you.

sweep of sand,Ā coastal home decor
surf city, nc & bethesda, md

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Coastal Cottage Love

yellow cottage with porch and white picket fence
Coastal cottage porch

I love architecture and design and while I appreciate many types of home design it is the cottage that tugs at my heart. Specifically, the coastal cottage. From the classic clapboard of Maine to the postcard-perfect breezy beauties of Laguna Beach, I am head over heals in love. While vacationing I snap photo after photo of lovely architectural bits.Ā  “Not more pictures of doors!”, my son groaned during a recent trip to theĀ California coast.Ā 

Of course I have plenty of company. Cottages are one of the most popular style of homes in the United States and our love affair with the cottage hasĀ persisted since the 1920s. You don’t even need to go to the beach to find coastal charm, you’ll find this designĀ styleĀ everywhere,Ā even in many landlockedĀ cities and towns. So why is it so popular?Ā 

Because coastal cottage style goes beyond design.Ā  It’sĀ not just about the beauty of the design itself, it’s about the feelings it evokes. It’s about memories. Childhood. Family. About happy places and times. When you see a cottage you think of summers at the lake, or weekends at the shore. You think of the best vacation you ever had.Ā  Of brushing sand off your kids’ toes. Of sipping lemonade on the porch at Grandma’s, waiting for the cooling evening breeze. Of beachĀ cruisers and boardwalks. Cottage charm brings us a sense of calm, in the colors and the cozy details.

cottage garden walll
California beach cottage garden wall

Cottage design recalls a bygone era when a house was about craftsmanship, not square footage.Ā  When cabinetryĀ was made by hand, not by Ikea. When every square inch of a garden was filled with love, not designed on a computer. When color schemes reflected the beauty of the sea,Ā rather than the color of the year or the neutral preference of the resale market.

The good news for we cottage lovers is that this style is is timeless. If you choose cottage design elements you don’t have to worry that in 20 years yourĀ home will look dated, like the gold fixtures of the 80sĀ .

cottage interior design
Cottage style in a beach townhouse

Even better, you don’t have to own a beach house to embrace the coastal cottage style. It’s not always possible to buy your dreamhouse but you can always make your home your dream, whether it is a condo in the city or a cottage by the sea. I’veĀ brought a cottage vibeĀ to my 1950s suburban rambler and to my beach townhouse

Fill your home with what you love and you will never be sorry. It will make you smile. And that’s what home is all about.

Follow us for blogs on adding cottage charm to your home with easy DIY tips or shop our store for items made just for you.

sweep of sand,Ā coastal home decor
surf city, nc & bethesda, md